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Project Sticker Shock Reminds Adults It's Illegal to Buy Alcohol for Minors

4/10/2012

In conjunction with April Alcohol Awareness Month, Project Sticker Shock took place recently in stores selling or serving alcohol in the City of Freeport. Project Sticker Shock is an awareness initiative to change adult attitudes about selling and providing alcohol to minors in Freeport.

Project Sticker Shock materials were created by the Illinois Liquor Control Commission's Don't Be Sorry campaign to remind the general public of the consequences of underage drinking during Alcohol Awareness Month.

Local youth are part of a movement of youth statewide working with participating stores to spread “Sticker Shock” waves across Illinois in an effort to reach adults who might be tempted to buy alcohol for youth under 21 who can't buy it legally themselves.

The florescent orange-and-black stickers and decals stand out on multi-packs of alcohol and glass refrigerator doors for all to see, and provide a strong reminder: Providing Alcohol to Minors is Illegal, Unhealthy & Unacceptable!

"Adults need to set a better example for kids," said Sharon Mockridge, community educator for FHN Family Counseling Center and coordinator of this campaign. “When adults supply alcohol to youth, it sends youth a mixed message. Underage drinking is not a teen problem, but a community problem. Adults, youth, law enforcement and retail stores all need to be part of the solution.”

"A strong community message is sent when local businesses take responsibility for speaking out against underage drinking,” said Freeport Police Chief Jerry Whitmore. “Allowing minors to consume alcohol in your home, or any place under your control, carries the same penalties under the law as furnishing, even if you don't supply the alcohol,” he reminds parents. “Prom and graduation is a particularly high-risk time of year, but we don't want people to forget that providing alcohol to minors, or allowing them to drink in a place under your control, is against the law all year round.”

We applaud participating stores who are working together to create a safer, healthier lifestyle by combating the problem of underage drinking. The liquor license holders participating were: Amigo's; CUB Foods; Horizon's; Mort's; MVP's; PJ's Stephenson Street Station; Royal Liquor; Sullivan's; Tony's; Walgreens – S. West; Walgreen's – W. Galena; Walnut Hill – Galena; and Walnut Hill – Walnut Street.

Alcohol has been identified as the number one drug of choice among Illinois youth, and according to local youth, one of the easiest substances to obtain. The Sticker Shock campaign hopes to cause adults to think twice before making it any easier for youth to access alcohol.

For more information about the Sticker Shock campaign, contact Sharon Mockridge at 815-599-7344.